Author Archives: Mel Sherwood

Lessons from Hosting the Scottish EDGE Final

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If you had an opportunity to compere the final of the UK’s largest funding competition, how would you feel? If you’re like most people, including me, you may feel a little daunted by the prospect!

The Scottish EDGE final takes place twice a year and is an eagerly anticipated event in the entrepreneurial calendar. Held at RBS Conference Centre in Gogarburn and attended by 600 people across the course of the event, audiences this round saw twenty promising entrepreneurs pitch their businesses plans to an expert panel of judges in order to win a slice of a £1.3 million prize pot.

I’ve been involved with the EDGE in some way or another since the first round 4 years ago. I’ve run pitch workshops for applicants and have personally coached more than 30 EDGE, Young EDGE and Wildcard EDGE winners who have secured more than £1.25 million between them. So I was absolutely delighted to have the opportunity to host the Round 10 final.

Having sat through most of the EDGE finals I was aware that the host has a massive duty to keep the energy and momentum up throughout the day for the benefit of the entrepreneurs who are pitching as well as for the audience.

With that kind of responsibility on my shoulders, I was keen to do a good job in the role and ensure it was engaging, informative and entertaining. I pitched some ideas to Scottish EDGE CEO, Evelyn McDonald, and COO, Steven Hamill, who embraced my suggestions to increase audience engagement and Steven incorporated it into the script he kindly drafted for me. We included activities that required audience interaction such as ‘2 Truths and a Lie’ about the EDGE team which generated some laughs as we learnt more about each of them, and we asked the audience to guess the answers to questions such as ‘What is the total number of jobs EDGE winners have created?’  We also ran a competition for audience members to come up with an alternative acronym to EDGE and they came up with some crackers. Some of my favourites included ‘Everyday Delivers Grief for Entrepreneurs’, ‘Enjoying Da Gogarburn Experience’ and ‘Educating Drivers in Good Etiquette’ (you had to be there!) Incidentally, EDGE actually stands for Encouraging Dynamic Growth Entrepreneurs.

At the end of the day after seeing twenty entrepreneurs get out of their comfort zone to give their #pitchtastic pitches in front of a formidable panel and a packed auditorium, I got out of my comfort zone to wrap up the event by singing a song I wrote to capture the spirit of the EDGE. This was a bit of a challenge for me because I feel the same way about singing as many people feel about public speaking – super anxious, but thankfully it seemed to go okay!

Overall, the day went really well and there has been some great feedback, but it didn’t happen without any planning or preparation – there was a whole fabulous team of people involved in bringing it together and as the host I had to make sure I did my bit to ensure the success of the event.

Congratulations to everyone involved and to the twenty businesses who delivered such a high standard of pitches – whether you won or not, you were all absolutely #pitchtastic!

If you have the opportunity to host an event, here are some of my tips to ensure you are well prepared to ensure everything runs smoothly:

Before the day

  • Research the audience and why they are in attendance
  • Understand the event and its themes so that you can align your comments and reinforce key messages
  • Find out exactly what the organisers are expecting you to do
  • Prepare a script, or at least bullet points to ensure you cover everything that needs to be mentioned
  • Prepare some relevant anecdotes and stories you can weave in throughout the day
  • Prepare introductions for all speakers; make sure they are happy with what you will say
  • If hosting a panel, research the panel and prepare introductions and questions
  • Think through possible problems and prepare some solutions should the worst occur
  • Think about ways you may be able to interact with the audience to keep them engaged
  • Ask about the pronunciation of all names or words you are unfamiliar with (I did this for the majority and was still caught out by some slightly different to ‘normal’ pronunciation so always check every detail with the actual person you are introducing)
  • Practice what you are going to say, especially any unfamiliar words or phrases
  • Visit the venue where possible; at the very least obtain pictures so you have an idea of the set up and layout of seating, etc

On the day

  • Arrive early (I arrived just before 8am for a 9.30am start)
  • Let the organisers know you have arrived and ask if there is anything additional you should know or anything they might need you to do to help prepare for the event
  • Familiarise yourself with the space, stand on the stage, walk up any steps, check where the lectern and other props/staging might be, note where you will enter and exit the stage
  • Sit in a few different seats in the auditorium so you can see what it will be like from the audience’s perspective
  • Find out about any prepared fire alarm tests, where the toilets are, etc
  • Meet sound and lighting technician/s (they will be your best friend and ensure you are seen and heard)
  • Find out where and when you will need to get your microphone and make sure you are there at that time
  • Anticipate questions the speakers may have (e.g. how to use the slide ‘clicker’)
  • Warm up your body and voice so that you aren’t warming up on the audience’s time
  • Take a moment to prepare yourself mentally and get into the right state before the event commences

During the event

  • Start strongly and positively; remember you are setting the scene for the event
  • Stay alert and ready to adapt as required
  • Vary your voice and use open body language to ensure your delivery is engaging
  • Listen to the speakers so that you can incorporate a comment about their talk when thanking them
  • Keep to time; you may need to fill some time between speakers but remember it’s not about you so don’t go on and on leading the event to run overtime
  • Smile, be lively and enthusiastic and keep your energy up throughout the entire event

After the event

  • Thank the organisers, the tech crew and anyone else who has supported you through the event
  • Review your performance – think about what went well and what you would do differently in the future
  • Relax and recover!

If you enjoyed this article, click here to access Mel Sherwood’s ‘Top 5 Tips for Public Speaking Success’

Mel Sherwood is a pitch and presentation specialist who prepares ambitious entrepreneurs and business professionals to take centre stage, embrace the spotlight and present with more confidence, credibility and conviction. To find out more about Mel’s talks and programmes go to www.grow-your-potential.com or for public speaking and pitching tips follow Mel on Twitter @MelSherwood_

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7 Vocal Mistakes That Can Ruin Your Presentation

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What does your voice say about you? Whether you like it or not, people will make judgements about you based on your voice. They’ll make assumptions about where you’re from, how well educated you are or how confident you are.

Regardless of the words you speak, your voice will impact on how engaging a speech or presentation is for your audience and how well your message is received.  Here are 7 vocal mistakes than can ruin your presentation:

Monotone

When my workshop participants discuss what makes a poor presentation, inevitably someone will mention how awful it is to listen to a presenter speaking in a monotone. It’s boring and tiring to listen to and it gives the impression that you’re not interested in what you are saying or that you don’t care about your audience.

Too Fast

When you speak too quickly it’s very difficult for your audience to keep up with what you’re saying. We often speed up our speech when we’re nervous or want to get a presentation over and done with but this doesn’t serve your audience. It will most likely be the first time they have heard your message and they need time to process the information you are providing.

Too Slow

Whilst it is important to slow down your speech when giving a presentation, speaking too slowly can be frustrating for your audience and sometimes make you sound uncertain about what you’re saying.

Too Soft

As a communicator, it is your responsibility to ensure your listeners can hear what you’re saying. Nothing is more frustrating than trying to hear someone who is not projecting their voice appropriately. It can make a presenter seem like they don’t care and also make you sound nervous and uncertain about what you’re speaking about.

Too Loud

People who speak slightly louder than normal are often perceived to be more powerful and confident; however, if you speak too loudly it can sometimes sound far too aggressive. It’s uncomfortable for people to listen to and you lose the nuances that help communicate your message.

Upward Inflection

An upward inflection at the end of a sentence will make what you’re saying sound like a question which can make you seem uncertain and undermine your credibility. Compare a downward inflection on “Hi, I’m Mel Sherwood” with an upward inflection on “Hi, I’m Mel Sherwood?” As an Australian I am very conscious of this common vocal trait!

Trailing Off

Whether it’s through nerves, habit or simply running out of air, many presenters start off a sentence with the right amount of projection and trail off as they end the sentence. Often this is repetitive which creates an undesirable rhythm and pattern that’s hard to break and difficult to listen to.

Are you making any of these mistakes? One of the best ways to find out, apart from asking someone, is to record yourself delivering your presentation and listen back to it (if you record it on video, make sure you listen back to the audio without the visual).

If you find you are making these mistakes, you’ll obviously need to add in some vocal variety to keep your audience engaged – varying the pace, the rhythm, the emphasis and the volume will help to bring your speech to life. You can do this consciously; however, the best place to start is to really connect with your material and fully express how you feel about it – keep it conversational and allow your passion and enthusiasm for sharing your message to give your voice the extra energy and variety required.

If you enjoyed this article, click here to access Mel Sherwood’s ‘Top 5 Tips for Public Speaking Success’

Mel Sherwood is a pitch and presentation specialist who prepares ambitious entrepreneurs and business professionals to take centre stage, embrace the spotlight and present with more confidence, credibility and conviction. To find out more about Mel’s talks and programmes go to www.grow-your-potential.com or for public speaking and pitching tips follow Mel on Twitter @MelSherwood_

How to L.O.V.E. Public Speaking

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Long ago I lost count of the number of people who have said to me “I HATE public speaking!” But what if I told you that you could learn to love public speaking?

If you fear or loath public speaking and avoid it at all costs, you may be missing out on opportunities to promote your business, progress your career or share a few words about a special person at an important occasion such as a wedding or a funeral.

Like anything, the more often you speak in public the better you get at it, and the better you get at it the more you enjoy it. You may still experience nerves and that’s okay because nerves are completely normal, they mean you care. And you can learn techniques to help manage your nerves and get those butterflies to fly in formation.

But before you do that, you need to think about why you hate public speaking in order to be able to turn that around. So here’s my 4 step process to help you to L.O.V.E. public speaking:

LISTEN

The first step is to really listen to your thoughts, your feelings and your self-talk. What do you think about when you think of public speaking? Is it triggering memories from childhood when the kids in your class laughed at your presentation about your pet cat? Or maybe your thoughts are based on someone else’s experience; you may have learned that public speaking is scary or uncomfortable because that’s how a family member felt about it. Next listen to how you feel. Deep down in your heart, what do you really feel about public speaking? Often we can get our true feelings mixed up with our thoughts and with our self-talk.

So the final step is to listen to your self-talk. What do you tell yourself about public speaking? If you tell yourself that it’s hard, that you hate being the centre of attention, that it’s embarrassing and that you’re going to make a fool of yourself, etc. then that’s likely to be the case. You are reinforcing and attracting this outcome every time you say these things to yourself (or other people). So the first stage is to listen and notice your thoughts, feelings and self-talk.

OPEN YOUR MIND

All you need to start to change your mind from hating public speaking to loving public speaking is to open your mind to the possibility of it. Could you doubt your beliefs? I often do an exercise when coaching a client to help them shatter their limiting beliefs. We’ll start with their current belief which is usually something like “I don’t believe I can be a confident presenter.” And then I’ll ask them if there was any possibility of doubting that belief. All it takes is a tiny little shift to enable them to start to move away from that limiting belief and towards a more positive and helpful belief.

You choose all of your thoughts and beliefs. You also choose your attitude every minute of every day – you choose how you approach things and you choose how you react to things. So doesn’t it make sense to choose beliefs, thoughts and attitudes that help and not hinder your life? By choosing to open your mind to the possibility that you could enjoy public speaking (or least not hating it would be a start) you will have a much better chance of turning that hate to love.

VERBALISE AND VISUALISE

The next step is to share all of your thoughts and feelings either with someone else or write in a journal. Get them all out where you can start to properly address them. It’s important not to continually focus on the negative statements but instead take time to turn them into more positive statements and start to focus on helpful and encouraging affirmations. For example, change “I’m going to mess it up” to “I will prepare and practice so that I can do my best.” Or “The audience will be bored” to “I’ll make sure I understand the audience so that what I say is relevant and interesting for them.”

The second step in this stage is to use your mind to visualise yourself in your desired state, feeling poised, calm, self-assured and speaking confidently. This powerful technique is used by successful people from athletes to entrepreneurs and will have an incredible impact on the way you feel about public speaking.

EMBRACE OPPORTUNITIES

I’ve written many times about the fact that you can’t get better at public speaking without actually doing it. You need to embrace opportunities to speak in public but you don’t have to start with a 45 minute keynote in front of an audience of 3000. Perhaps start by challenging yourself to share your point of view or ask a question in a meeting. Or join a public speaking group such as Toastmasters International or my Monthly Masterclasses where you get a chance to speak in a safe and supportive environment. You could volunteer to give an update on your work at your next team meeting. Or go to a networking event where you have an opportunity to deliver your 1 minute elevator pitch.

Whatever steps you take, make sure you prepare, practice and give yourself lots of love and kindness beforehand and afterwards. Use the 4 step L.O.V.E. process and learn to love public speaking – I can (almost) guarantee it will build your confidence, open up new opportunities and bring wonderful experiences into your life!

If you enjoyed this article, click here to access Mel Sherwood’s ‘Top 5 Tips for Public Speaking Success’

Mel Sherwood is a pitch and presentation specialist who prepares ambitious entrepreneurs and business professionals to take centre stage, embrace the spotlight and present with more confidence, credibility and conviction. To find out more about Mel’s talks and programmes go to www.grow-your-potential.com or for public speaking and pitching tips follow Mel on Twitter @MelSherwood_

Ten (More) Parallels Between Running and Public Speaking

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Back in the summer of 2016, I decided to take up running and wrote a post about how running is similar to public speaking.

Due to some changes in my personal circumstances, running became less of a priority and until recently I hadn’t run for months.

But with my alternative way of approaching goal setting (which you can read about here), I am starting to make running a part of my life. It was whilst out running recently that I came up with ten more parallels between running and public speaking:

  1. Change your mind about your ability

No doubt you have beliefs that impact on the way that you live your life. For me, one of the beliefs that has continued throughout my life is that I’m not very sporty. I never imagined I would be able to class myself as a runner. But one day I just changed my mind. I made the decision to get out and run and I just did it. And now, even though I don’t run that fast, I still run so I assume I can call myself a runner! Change can happen in a moment and it’s so simple. If you fear public speaking, the first step is to decide not to fear it any longer. If you think you’re no good a pitching and presenting, change your mind about your current ability and then take steps to improve.

  1. You are capable of more than you think you are

I have completely surprised myself over the last 2 weeks, running further and faster than I ever thought would be possible (my achievements may not be spectacular to anyone else but for me it’s amazing!) By not setting myself a specific target for each week, or even for each run, I have been able to exceed anything I would have thought I was capable of so I have decided to take this approach into my business and life in general. And you can too. If you think you can’t give a presentation or pitch your business with confidence, think again! We are all capable of so much more than we think we are so give yourself a chance to find out just how much.

  1. Familiarise yourself with the start and finish line

I’m sure you are familiar with the streets around your house, and so am I. As a result, no matter which route I’m running, if I start at my house I feel at ease because I know where I am and what it’s like to run on those streets. My run might take me into unfamiliar avenues, over unfamiliar terrain or through unfamiliar areas, but as I get closer to returning to my home, the environment becomes more familiar and I feel confident as I approach the end of my run. It’s the same with public speaking – if you familiarise yourself with the start and the end of your presentation you can begin and end with confidence.

  1. Stop and take a breath if you need to

For my last two longer runs I have allowed myself to stop at the halfway point, take stock, do some stretches and breathe deeply. This has helped to focus on the homeward journey and re-energise me so that I could run better than I would have had I not stopped. One of the biggest challenges for many people who speak in public is that when they’re nervous they talk more quickly and forget to breathe deeply. This makes them seem more nervous and makes the experience unpleasant for the presenter and the audience. Remember that it’s okay to pause for a moment to breathe deeply or take a sip of water before carrying on; both you and your audience will appreciate it.

  1. The thought of it is often worse than the reality

Sometimes I put off going for a run and tell myself I can’t be bothered or I think it will hurt or it might rain or any one of dozens of other excuses I feed myself. But once I make the commitment to go, I usually feel fine after the first few minutes after which I get into a flow and a rhythm. And most people I know find the same thing with public speaking – the thought of it is often worse than the reality. Almost everyone gets nervous before giving an important presentation but if you’ve done your preparation you’ll generally find that after the first few moments you’ll feel fine and get into the flow so it’s important to know that and trust that it will be fine once you get started.

  1. Even if it’s a bit uncomfortable, keep going

As I am new to running, I don’t find it that easy or comfortable and a few days ago I also had a stitch to contend with. But I wasn’t prepared to let myself down by stopping so I embraced the discomfort and kept going because I knew that it would be worth it in the long run. When you’re giving a presentation, you may experience some discomfort but it’s obviously important to keep going – you don’t want to let your audience down or yourself. The discomfort will be worth it in the long run when you experience the personal satisfaction of having delivered a great presentation and you receive applause for a job well done.

  1. Wear a comfortable and appropriate outfit

One of the most important pieces of running kit is appropriate shoes and I will happily spend a lot of money for a pair that are supportive and comfortable. What I haven’t yet invested in is clothing designed for running so the other day one of the tops I was wearing kept riding up my torso. It was underneath another top so my belly wasn’t completely bare but it did get quite cold! It made me think about how important your outfit is in public speaking too. I have seen people experience embarrassing wardrobe malfunctions on stage or become completely distracted from what they were saying because they were worried about their appearance. If you are giving a presentation, choose your outfit carefully – it must be flattering, comfortable and appropriate for the situation.

  1. You’ll have good days and not so good days

The first day I started running again I was really surprised at how good I felt. I seemed to have energy, my legs felt strong and I was able to run further than I thought I could. My next run felt like I was wading through treacle; I still managed to run but I didn’t seem to have the same energy and it didn’t seem to flow. This happens with public speaking too – sometimes you’ll deliver a fantastic presentation where you feel your message is flowing and the audience is engaged and appreciative; other times it might feel a bit clunky and as though you didn’t connect as well with the audience. This is normal, even for professional speakers. Don’t let it put you off and don’t worry about it; just accept that some presentations feel better than others.

  1. Watch your posture

If I’m getting tired towards the end of a run, I notice that my body tends to slump forward and I have my head down which makes it harder to run efficiently and to feel good about it and stay motivated. As soon as I adjust my posture and hold my head up, I get a burst of energy and feel confident that I can keep running for longer. When you’re presenting, make sure you stand tall, with your shoulders back and your head up. You will not only look more confident but you’ll feel it too – exactly the way you want to feel when speaking in public.

  1. Smile and enjoy it!

Whilst at the moment I enjoy the feeling I get when I actually finish running, my ultimate aim is to enjoy the entire activity of running. And the more I do it and the more I improve the more enjoyable it is becoming. To help that along, I have started consciously smiling when I run and what a difference that makes to my enjoyment levels; I almost manage to ignore the burn in my legs. It’s the same with public speaking – even if you don’t feel like smiling, when you smile and show you’re enjoying yourself, your audience will enjoy themselves and you’ll feel good too.

If you enjoyed this article, click here to access Mel Sherwood’s ‘Top 5 Tips for Public Speaking Success’

Mel Sherwood is a pitch and presentation specialist who prepares ambitious entrepreneurs and business professionals to take centre stage, embrace the spotlight and present with more confidence, credibility and conviction. To find out more about Mel’s talks and programmes go to www.grow-your-potential.com or for public speaking and pitching tips follow Mel on Twitter @MelSherwood_

If Goal Setting Doesn’t Work, Try This

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At this time of year there are hundreds of blog posts and articles from all sorts of people telling you how to set and achieve your goals. And hundreds of other articles outlining all sorts of reasons why you’re unlikely to achieve your new year’s resolutions.

I don’t know about you, but around this time of year I really enjoy spending time reflecting on the year that has just come to a close and making plans for the coming year. I am fortunate to have a great friend and accountability partner and we have spent several hours together discussing our plans for 2017.

What is really interesting (and quite frustrating to her I’m sure) is how different we are when it comes to goal setting. She is very structured and likes to set achievable goals with achievable time frames. She is the type of person who will beat herself up if she doesn’t achieve a goal.

I, on the other hand, like to be more fluid with my goals. I’m not saying it always works but it’s a better approach for me as I’m not driven in the same way to achieve specific goals. And I also like the idea of not limiting what you think you can achieve, because in my experience you can usually achieve more than you think you can!

As an example, I have a vague goal of improving my fitness and energy levels in 2017 so on Boxing Day I thought, “Wouldn’t it be great if I went for a run today?” I don’t consider myself to be a runner and haven’t actually ‘run’ for many months; however, I figured I would just get out the door and see what happened. As I was running I felt okay and started to think “Wouldn’t it be great if I could just keep running for as long as I feel okay?”

So I kept running. At around 3.5kms I noticed my legs were starting to hurt but I thought “Wouldn’t it be great if I could run 4km today without stopping?” So I kept running. Once I reached 4km I thought, “Wouldn’t it be great if I could run 5km without stopping?” (5km is the furthest I have ever run without stopping and I’ve only done that twice in my life – once last July when running with someone else and once in a ‘fun’ run more than 20 years ago!)

So I kept running. Once I got it into my head that it would be a great thing to do, I actually ran past my house and did an extra lap around the block to bring the total distance up to 5km. I completely surprised myself at my ability to achieve this. And that’s what I love about this way of setting goals. If I had have set off with a goal of running 5km that day, I doubt whether I would have set off in the first place!

So this year I’ve decided to set out my plans for the year as a series of questions. For example:

  • Wouldn’t it be great if my book was published this year? Yes it would!
  • Wouldn’t it be great if I could learn to surf this year? Yes it would!
  • Wouldn’t it be great if I was booked for more international speaking gigs this year? Yes it would!

I took a similar approach when I stopped drinking alcohol for a year. I didn’t proclaim that I was going to stop drinking alcohol for a year, I simply thought, “Wouldn’t it be great if I stopped drinking alcohol for a while?” As the year progressed I changed the question several times until I was at about 11 months and I thought, “Wouldn’t it be great if I could say I had stopped for a year?” And I did. I’m going to try the same approach with junk food this year!

So if SMART goal setting doesn’t work for you (Specific, Measured, Achievable, Realistic and Time Bound), why not try a different approach?  What do you want to achieve or focus on this year? If you’re experiencing any resistance to your goal setting I encourage you to consider turning it into a question. For example if you want to get over your fear of public speaking, consider starting with, “Wouldn’t it be great if could speak up at a meeting this week?” Then you can move on to, “Wouldn’t it be great if I could visit a public speaking group just to see what it’s like?” And once you’ve done that, “Wouldn’t it be great if I could try out a short speech in front of a small supportive audience?” Yes it would!

Obviously, you also have to make the decision to do it and take action, but I find it’s so much easier to just take that initial first step with a more vague question pondering the possibility rather than a hard and fast statement of the goal. For me, this way of working towards what I want to achieve is far more appealing than specific time bound goals, and the great thing is that I never beat myself up for not achieving something because I always seem to be moving forward. Of course, you might think of this as a cop out, but I find that by using this approach I often achieve more than I would have originally thought possible.

So, if you’re like my friend who prefers to set and achieve SMART goals and that works for you, go for it. But if you want to try an alternative in 2017, why not ask the question “Wouldn’t it be great if… (fill in the blank)?”

Here’s to a year of exciting possibilities!

If you enjoyed this article, click here to access Mel Sherwood’s ‘Top 5 Tips for Public Speaking Success’

Mel Sherwood is a pitch and presentation specialist who prepares ambitious entrepreneurs and business professionals to take centre stage, embrace the spotlight and present with more confidence, credibility and conviction. She is a multi-award winning speaker, trainer and coach and the founder of Grow Your Potential, which specialises in supporting individuals and organisations to design and deliver winning pitches and presentations.

Mel’s background includes over 20 years’ experience in public, private and not-for-profit organisations in Australia and the United Kingdom and she has also worked as an actor, presenter and singer. To find out more about Mel’s talks and programmes go to www.grow-your-potential.com or for public speaking and pitching tips follow Mel on Twitter @MelSherwood_

 

How to Engage an Audience – Lessons from Professional Speakers

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The annual Professional Speaking Association (PSA) Mega Conference is the event of the year for professional speakers in the UK and this year it was held in Nottingham from 7-9 October. It’s where members come together for three days to listen, learn, share and network with fellow speakers and trainers.

The PSA aims to help members to ‘speak more, speak better’ so the sessions were a mixture of tips on how to grow a speaking business and how to further develop speaking skills.

Whilst I have a notepad filled with brilliant takeaway messages from all of the speakers, the purpose of this post is to highlight some of the lessons we can learn from them about engaging an audience. Some are tips directly from their mouths, some are from my observations about the way the delivered their message.

1. Dress Like the Speaker

Jennifer De St Georges was one of the judges of the prestigious Speaker Factor competition and after the semi-final she mentioned that the contestants needed to consider how they were dressed. In her opinion, if they are aiming to become professional speakers they will need to dress appropriately for their audience and in a way that everyone knows they are the speaker. The following day at the finals it was clear who was dressed to win; some speakers really stood out and made the others look under dressed. Jennifer suggested that to gain respect from your audience and be seen as the expert, you need to dress accordingly (and as she says “If you’re not the expert, why are you the speaker?”)

2. Use Props

Props can really enhance your audience’s understanding of your message and over the weekend I picked out three great examples of how to incorporate props for maximum impact.

The first one was a sight gag that appealed to my sense of humour during the Comedy Night. Jason Butler had a couple of boxes wrapped up like presents; it went with line “I was told that as a speaker I need to have stage presents!” A great gag for an audience of professional speakers for whom good stage presence is vital.

Whilst sharing a story about Celebrity Service, Geoff Ramm talked about how he handed over his money to purchase something for his daughter’s birthday. The way he reluctantly reached into his pocket and pulled out a £20 note demonstrated exactly how he was feeling about parting with his cash; this would not have been as effective without the cash in his hand and demonstrated the benefit of showing over telling.

My favourite use of a prop was in Steve Judge’s Speaker Factor competition speech. Steve talked about an accident he had been in which caused him to lose a chunk of his tibia bone. He had a replica bone which he held up and snapped in two places to demonstrate where the bone had broken and then he dropped the broken piece into a metal bin. This prop not only worked visually but the sound of the snapping bone and the clunk as it landed in the metal bin really brought home the seriousness of the situation.

3. Memorable Phrases and Tweetable quotes

Whatever your topic, it’s always a good idea to include simple messages that are easy to remember and easy to share, especially if your audience is encouraged to post on social media such as Twitter. Here is a selection of my favourites from the weekend:

– If you can’t close enough sales, you’ll have to close your speaking business – Simon Hazeldine
– You are your own CEO, Chief Energy Officer – Celynn Erasmus
– If you want to increase the commas in your bank account, decrease the commas in your expertise – Dawnna St Louis
– You don’t own your brand, it lives in the minds of other people – David Avrin
– You have to deactivate to reactivate – Celynn Erasmus
– Don’t do it better, don’t do it cheaper, do it different. Stand out – Katie Bulmer-Cooke

Katie also stood out by using her own very appropriate made up word; she said she was going to share her “Kate-aways” to help make our businesses much fitter and stronger. A catchy phrase like this is a simple way to be noticed and remembered. Another person who does this very well is previous a PSA Mega Conference speaker from the USA, Patricia Fripp, who delights audiences with her “Frippisms”.

4. Storytelling

It has long been known that storytelling is one of the best ways to convey a message and ensure it sticks. Throughout the conference there were numerous examples of great storytelling including talks from Peter Roper, Alan Stevens, Tiffany Kemp, Katie Bulmer-Cooke, Andy Lopata and many more.

But my favourite example of storytelling, and in fact the highlight of the entire conference for me was in Geoff Ramm’s talk on Celebrity Service. Entertaining and engaging, his attention to detail, vocal variety and brilliant stagecraft brought his crystal clear message to life. He not only used the entire stage well to ensure he connected with everyone, but his expressive face and body language drew the audience in so we couldn’t help but be captivated. For a masterclass in storytelling, I highly recommend you spend 30 minutes watching this talk (after you’ve finished reading this post of course!)

5. Authenticity

The most appealing and engaging speakers are those that are true to themselves, who are comfortable in their skin and speak from the heart. Whilst they may learn from others, they don’t try to mimic or copy other speakers.

When looking to improve our public speaking we can often get hung up on the ‘rules’ for crafting the perfect phrases, focusing on where to stand, choreographing when to move and choosing which gesture will have maximum impact.

But more important is the ability to connect with an audience just the way you are. When on stage you need to bring an energy that is slightly bigger and better version of yourself in order to connect with your audience, but you still need to be yourself.

We were fortunate to witness a number of different speaking styles throughout the conference; the American speakers tended to have a larger and louder way of communicating their message whilst the British speakers were just as capable of engaging an audience even though their style was often very different. The importance of being true to your own style was is was highlighted by Andy Rogers, last year’s Speaker Factor winner, whose quiet demeanour and natural storytelling had us spellbound and the refreshing approach of Katie Bulmer Cooke who chatted away in her strong Northern accent just like we were having a conversation over a coffee.

Peter Brandl, a speaker from Germany challenged us in his keynote by asking “Are you willing to remove the mask on stage?” He urged us to stop trying to be the person we want to be seen as; it might protect us but it also protects our emotions from coming out and therefore stops us revealing our true self.

Authenticity is so important in speaking that Lee Jackson, the new President of The Professional Speaking Association announced that it is his theme for his PSA presidential year.

So when you are preparing for your next speech or presentation, remember to consider these 5 tips around image, props, memorable phrases, storytelling and authenticity to ensure you engage your audience like the professionals.

For more information about the Professional Speaking Association go to www.thepsa.co.uk. If you’re based in Scotland, why not come along to our next event in Edinburgh on Thursday 10 November – click here for details.

If you enjoyed this article, click here to access Mel Sherwood’s ‘Top 5 Tips for Public Speaking Success’

Mel Sherwood is a pitch and presentation specialist who prepares ambitious entrepreneurs and business professionals to take centre stage, embrace the spotlight and present with more confidence, credibility and conviction. She is a multi-award winning speaker, trainer and coach and the founder of Grow Your Potential, which specialises in supporting individuals and organisations to design and deliver winning pitches and presentations.

Mel’s background includes over 20 years’ experience in public, private and not-for-profit organisations in Australia and the United Kingdom and she has also worked as an actor, presenter and singer. To find out more about Mel’s talks and programmes go to www.grow-your-potential.com or for public speaking and pitching tips follow Mel on Twitter @MelSherwood_

8 Reasons Why You Should Stop Presenting From Behind a Lectern

On Stage RBS lectern 1b

I have been a speaker and/or an attendee at hundreds of conferences and events and it often surprises me how many presenters are happy to stand behind a lectern and deliver a speech; it really doesn’t do them any favours when it comes to communicating their message effectively.

Here are 8 problems connected with presenting from behind a lectern:

  1. It creates a physical and psychological barrier to what you’re saying
  2. It can seem like you’re hiding which can portray a lack of confidence (you may well be feeling less than confident but in most cases you don’t want your audience to know!)
  3. When your hands are not in view it can create a mistrust of you
  4. It restricts your movement and gestures, therefore limiting an essential part of your communication
  5. It can feel like you’re giving a lecture which in most people’s minds equates to boring so they switch off and don’t listen to you
  6. You will be tempted to lean on it or grip it instead of using gestures
  7. It can be more difficult to see the audience and their reactions to your presentation
  8. It can be more difficult for the audience to see you and if they can’t see you they are less inclined to listen to you

It can also look ridiculous if you’re short like me as the photo above taken at Royal Bank of Scotland Conference Centre shows. Compare that with the image below which really highlights the difference stepping out from behind the lectern can make.

On Stage RBS 7c

Whilst in some circumstances the lectern can define a position of power and credibility that you may not have, in most cases the benefits of coming out from behind the lectern are far greater. For example:

  • It portrays the message that you are pleased to be there and that you want to communicate effectively with your audience
  • It shows that you know your content and that you don’t need to hide behind a lectern
  • It makes you seem more approachable
  • It helps you to build rapport and create a better connection with your audience
  • It helps you appear more natural
  • It increases trust
  • It helps you to make good eye contact with your audience
  • It adds visual interest for your audience
  • It stops you relying on your notes and helps you to speak from the heart
  • It ensures people can see you and your entire body, therefore you have more of your communication tools available to reinforce your message with your gestures and movement – behind a lectern you only have your voice and face (if you’re tall enough for people to see you!)
  • It gives you the opportunity to anchor different parts of your speech to different parts of the stage or presenting area e.g. walk to a position and stop to deliver your next point before walking to another part of the stage

I don’t know about you but as an audience member I always find that talks and presentations delivered without the lectern are far more engaging; the speakers may make themselves more vulnerable but there is power in that. As a speaker I like to move about the audience where possible and when I do so I find I get a much better connection with people. There are of course challenges with that, such as moving out of the light, away from the microphone or out of camera shot if it is being filmed. However, if the organisers know in advance that you want to step out from behind the lectern they will usually be keen to make sure you have this option; just make sure you give them plenty of notice of your requirements and always ask for a lavelier microphone where possible to give you the most flexibility.

As a presenter it can sometimes be scary stepping out from behind a lectern, but the benefits to the way your audience relate to you and receive your message are so great that I encourage you to give it a try (even if you’re usually a lectern gripper like the woman in the cartoon below!)

LecternGripper_Final_2 sm

If you enjoyed this article, click here to access Mel Sherwood’s ‘Top 5 Tips for Public Speaking Success’

Mel Sherwood is a pitch and presentation specialist who prepares ambitious entrepreneurs and business professionals to take centre stage, embrace the spotlight and present with more confidence, credibility and conviction. She is a multi-award winning speaker, trainer and coach and the founder of Grow Your Potential, which specialises in supporting individuals and organisations to design and deliver winning pitches and presentations.

Mel’s background includes over 20 years’ experience in public, private and not-for-profit organisations in Australia and the United Kingdom and she has also worked as an actor, presenter and singer. To find out more about Mel’s talks and programmes go to www.grow-your-potential.com or for public speaking and pitching tips follow Mel on Twitter @MelSherwood_